Juries of the International Advertising Awards

2017

Eoin Welsh

Chief Creative Officer
Havas
SOUTH AFRICA

"Born in Ireland and raised in South Africa, I first drifted into advertising after an obligatory two-year stint in the army. An army friend said his wife was a copywriter, and it was easy money. I’ve never forgiven him.

After three years of writing property ads, office toilet supply brochures and a host of other things best not mentioned, I got into Young & Rubicam as a junior writer, and left as a creative group head.

Then it was on to Ogilvy and FCB, where I spent many happy years, the final two of them as Executive Creative Director of the Johannesburg main office.

The opportunity arose to co-found a Johannesburg office for independent Cape Town agency King James. In four years we took it from 4 people, one small account and a mobile phone, to almost 30 people, 15 accounts (including blue chip accounts such as BMW Mini and Deloitte) and quite a few mobile phones. The occasional award along the way was nice too.

I had a short stab at running my own business, but was lured back into the agency world to the Lowe Worldwide Group, first at Lowe Worldwide Johannesburg (then Lowe Bull) and then Lowe Prague as ECD – a real adventure.

But home is home, where I now find myself as Chief Creative Officer of Havas Worldwide Johannesburg.

When I’m not trying to make ads, I have three great loves – family, guitars and Arsenal Football Club. I’d add my harmonica in too, but truth is I can’t really play it, mainly because my wife won’t let me practice in the house. "