Juries of the International Advertising Awards


Fernando Cachon

Creative Director

Graduated from Social Communications at Universidad Católica of Montevideo, Fernando is one of the Creative Directors at Young & Rubicam Uruguay, the most awarded agency for the past 3 years in Desachate, the main creative festival in the country. Fernando’s work has achieved several awards such as Cannes, Ojo de Iberoamérica, FIAP, Effie, IAB Mixx, among others. He handles numerous clients like Smirnoff, Techo NGO, Danone, Bimbo Bakeries, Colgate, and some of the main brands in Uruguay: Ministerio de Turismo ( Turism Ministery), ANTEL (State telephone company) and Banco de Seguros del Estado (State Insurance company).