Juries of the International Advertising Awards


Lior Shoham

Sr. Copywriter
BBR Saatchi

Currently a Freelance Copywriter, Lior worked for Israel's largest ad agencies since 2008, including Shalmor Avnon Amichay/Y&R Israel, McCann Erickson, and Bauman Ber Rivnay/Saatchi & Saatchi Tel-Aviv.

She created award winning and iconic campaigns for local and international brands such as Heinz, Huggies, Dove, Mazda, Elite Coffee and others. Her works were displayed in "Luerzer's Archive" numerous times, and achieved awards from various international festivals such as Cannes Lions, Golden drum, Piaf and Epica. She is a proud owner of 5 Cannes Lions Shortlists and 2 Bronze Lions for her "Empty Carts" project for Latet - Israel's Humanitarian Aid Organization.