Juries of the International Advertising Awards


Soo Hyung Lee

Chief Executive Officer
The Purple Friends Group

Lee Soohyung is a CEO of Purplefriends which is an integrated digital marketing agency group. Pueplefriends group is well-recognized in the field as professional and leadership by establishing a mobile marketing lab in 2013 for the first time in Korea and holding MMC(Mobile Marketing Conference) successfully in every year. He is a thoughtful and accomplished leader, with experiences in a variety of industries including high-tech Ad, professional Ad services, consumer goods and publishing. Soohyung was the youngest “head of search division” at Daum communication as well as CEO at Tourexpress for 7 years. He is recently working as a chairman of Korea Association for Social Contents’ Development, a head of Busan Gyeongnam Center of Kakao, and a director of Korea Onlinead Association. His power of execution comes from accurate perception of ad-field trend which changes fast is enough to expect more outcomes ahead.