Gustav has been working in the advertising industry since 1998, spending the last 12 years with Saatchi & Saatchi. Before that he was at two Swedish independent agencies; King and digital shop Farfar (RIP). In 2012 Gustav was appointed Executive creative director at Saatchi & Saatchi Stockholm. Throughout his career he has received recognition in Cannes, One show, Webbys, New York Festivals, Eurobest, Epica awards, Clio. And the Swedish Golden egg. Last year he was awarded for writing the best advertising song of the year in Sweden. A selection of clients: Toyota, Ariel, Canon, Nokia, Sony Ericsson, Carlsberg, Nissan, Boxer TV, Ica grocery stores and Elmsta 3000 Horror Fest.