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Creative Preview: 2017 World’s Best Advertising “V Skills-Smoke Bombing”
TKT Sydney Branded Content "V Skills-Smoke Bombing Launches V Energy Drink’s Essential Life Lessons For Millennials
It’s not often that an energy drink serves up vital life lessons to its frequent drinkers, V Energy Drink does just that, targeting Millennials in their branded content entry “V Skills-Smoke Bombing.” The entry, created by TKT Sydney, lays out essential lessons on the overlooked skill of smoke bombing.
The agency recruited YouTube megastars RackaRacka on behalf of V Energy Drink to share a series of extreme party dodging tips for those awkward party escape moments. The lessons start out with simple enough with easy follow to tips, fake a phone call, fake an emergency and if all else fails—Smoke Bomb! The escape escalates to a full on Hollywood-style SWAT team rescue effort complete with blown off doors, with extraction by the SWAT team and an escape via a rope ladder and helicopter lift off.
The entry expands on the brand’s platform “the Massive Hit that improves you a bit” and offers instructions on how to “be a bit better at life” and Skill Up. V Skills offers 24 essential life lessons printed on 14 million cans across the country. A simple scan of the can with a Smartphone provides an entertaining how-to guide on everything school forgot to teach you.
Paul Nagy - Executive Creative Director
Ben Clare, Brendan Willenberg - Creative Directors
Ollie Beeston, James Beswick - Creatives
Cate Stuart-Robertson - Founding Director
Hanne Haugen - Senior Account Director
Marshall Campbell - Senior Account Manager
Rob Dougan - Planning Director
Dan Mortensen - Head of Design
John Pannocchia - Creative Agency Producer
Phillipa Thomas - Public Relations Group Account Director
OMD - Media Partner
Kapwa - Production partners
Robertino Zambrano - Director